Resistance to change
نویسندگان
چکیده
Established rms often fail to maintain leadership following disruptive market shifts. We argue that such rms are more prone to internal resistance. A radical adjustment of assets a¤ects the distribution of employee rents, creating winners and losers. Losers resist large changes when strong customer goodwill cushions the consequences. Partial adaptation may lead winners to depart to form new rms with no goodwill, but no internal resistance.
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